I cannot stress more highly how important blogging is to the marketing of your website, in particular if you have a niche specialty. Combining your niche specialty with your local market “Hawaii Travel Agents in Nashville” is a winner. I would be sure when I wrote an article I would use a sentence like “ABC Travel is one of the most experienced Travel Agents for Hawaii in Nashville”. You have to make sure your writing still sounds natural and you don’t want to go so far as to SEO Spam by writing only for the sake of SEO. Remember, your content should be useful!
So where do you get good blogging ideas? What do you write about? We are going to provide you with some great blogging ideas in your reading assignments and exercises. What if you don’t like to write? Hire a college student to pen articles for you. Alternatively, there are companies specializing in ghost writing blogs for the travel industry.
Exercise: Download the two bonus publications below and give very serious consideration to starting a blog!